Joico

K-PAK

Think your hair is a lost cause? Meet damaged hair’s hero. K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced PeptideTM and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

K-PAK
COLOUR THERAPY

Having trouble keeping color vibrant and healthy looking? Put it on lockdown. K-PAK Color Therapy deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadraßond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair’s outer protective layer.

BLONDE LIFE

A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.

BODY LUXE

Bulk up without gaining weight? Try the skinny hair miracle.Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex,TM which thickens and volumizes skinny strands without adding an ounce.

COLOUR ENDURE

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.

DEFY DAMAGE

Introducing Defy Damage, a game-changing home care system that universally protects colour and hair health to help you defy fading and damage. A must-have if you’re partial to colour services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution. that lead to dry, dull, lacklustre locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel

STYLE AND FINISH

Style and substance? It’s the only way we know. Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.